Value Creating and Building of Competitive Advantage of Tobacco Industrial Enterprises

摘要：

The 21st century is an era that value decides victory or defeat. Under the condition of opening market economy, how to get competitive advantage through value creating and continuously keep it has become an urgent issue to be solved in business management. From the reality of tobacco industrial enterprises, this paper discusses how the enterprises build dynamic competitive advantage of tobacco industrial enterprise from creating customer value through implementing integrated products research & development management.

关键词： Value Competitive advantage Build

作者: Chen Hua

作者单位: Management School of Wuhan University of Technology Technology Center of Henan Zhongyan Industry Corporation

会议类型: 国际会议

会议名称: 第二届产品创新管理国际会议暨第三届价值工程国际会议(The 2nd International Conference on Product Innovation Management & The 3rd International Conference on Value Engineering)

会议地点: 武汉

会议语种:英文

页码: 151-155

在线出版日期: 2007-04-23（万方平台首次上网日期，不代表论文的发表时间）