The Alternate Culture Angle of View of the Latter Morn Advertisement Archive

摘要：

This paper analyses the alternate culture angle of view of the latter modern advertisement archive in culture language, and narrative function. It stresses on dispelling and rebuilding the traditional culture in content, breaking through and exceeding in language and narrative function.

关键词： dispel rebuild unfamiliar

作者: Li Ruyi

作者单位: School of Management, Wu Han University of Technology, P R. China, 430070

会议类型: 国际会议

会议名称: 第二届产品创新管理国际会议暨第三届价值工程国际会议(The 2nd International Conference on Product Innovation Management & The 3rd International Conference on Value Engineering)

会议地点: 武汉

会议语种:英文

页码: 185-188

在线出版日期: 2007-04-23（万方平台首次上网日期，不代表论文的发表时间）