The Business Strategy on Sustainable Development of Biotechnology & Pharmaceutical Enterprises in Shanghai
The aim of this paper is to discuss the business strategy on sustainable development of biotechnology & Pharmaceutical enterprise in Shanghai. Biotechnology & Pharmaceutical enterprise industry is a new industry and one of the six firstly developing industry in Shanghai, and it is representative of biotechnology & Pharmaceutical industry in China, so discussing the business strategy on sustainable development of biotechnology & Pharmaceutical enterprise in Shanghai is helpful to discuss the biotechnology & Pharmaceutical enterprise of other regions in China. In this research, we will firstly find out the actuality of biotechnology & Pharmaceutical industry in Shanghai by investigating SBIA(Shanghai Biotechnology & Pharmaceutical Industry Association) and biotechnology & Pharmaceutical enterprise in Shanghai. Secondly, we will discuss the problems and the future prospects of these biotechnology & Pharmaceutical enterprise. Lastly, against the problems we will propose the business strategy on sustainable development of biotechnology & Pharmaceutical enterprise in Shanghai.
Business strategy Sustainable development Biotechnology & pharmaceutical enterprises
Dou Yisu Yu Liying
School of Business and Management, Shanghai University, Shanghai, 200072, P. R. China
国际会议
武汉
英文
222-226
2007-04-23（万方平台首次上网日期，不代表论文的发表时间）