Competitive Model of Enterprise Based on Cultural Innovation

摘要：

The innovation of corporate culture plays a unique role in enhancing the core competitiveness of enterprises. This paper analyzes the essence about innovation of corporate culture, also discusses the idea that improve the core competitiveness of enterprises through the cultural innovation. And it points out the competitive model of enterprises which based on cultural innovation.

关键词： Corporate culture Cultural innovation Competitive model

作者: Xu Xiangnong

作者单位: School of Management, Wuhan University of Technology, Wuhan, 430070, P. R. China

会议类型: 国际会议

会议名称: 第二届产品创新管理国际会议暨第三届价值工程国际会议(The 2nd International Conference on Product Innovation Management & The 3rd International Conference on Value Engineering)

会议地点: 武汉

会议语种:英文

页码: 338-341

在线出版日期: 2007-04-23（万方平台首次上网日期，不代表论文的发表时间）