Research on Evaluation of E-Commerce WebSites Based on Linguistic Ordered Weighted Averaging Operator

摘要：

Along with the development of network economy, the E- commerce becomes a very popular and innovative business model which has bright prospect. How to evaluate those E-commerce websites equitably and objectively becomes a problem that both customers and website investors pay close attention to. This paper introduced an E-commerce websites evaluation system and then proposed a method to evaluate E-commerce websites based on LWD (Linguistic Weighted Disjunction) and LOWA(Linguistic Ordered Weighted Averaging) operator. This method is practical and feasible.

关键词： E-commerce websites Fuzzy language Evaluation system LWD LOWA

作者: Zhang Zhuang Liu Peide

作者单位: Economic Management School, Beijing Jiaotong University, Beijing, 100044, China Economic Management School, Beijing Jiaotong University, Beijing, 100044, China Information Manageme

会议类型: 国际会议

会议名称: 第二届产品创新管理国际会议暨第三届价值工程国际会议(The 2nd International Conference on Product Innovation Management & The 3rd International Conference on Value Engineering)

会议地点: 武汉

会议语种:英文

页码: 349-353

在线出版日期: 2007-04-23（万方平台首次上网日期，不代表论文的发表时间）