The Evolution of Company Network Based on the Reputation’s Grey Dynamics

摘要：

A company’s reputation from another company’s perspective develops with the interaction between them. Due to the incomplete information in the network in a certain cluster, there exists some uncertainty when the company is facing to choose which strategy to take (to cooperate or not to cooperate). In this paper we use the grey numbers in the payoff matrix in the games between a pair of companies. We propose a dynamic evolution model for the reputation in the company network, illustrate it by simulations, then use the UCINET to analyze the results and find the phenomena of sub-groups.

作者: Shen Qiu-ying Wang Wen-ping

作者单位: Economics and Management School, Southeast University Management School, Southeast University

会议类型: 国际会议

会议名称: 2007年IEEE灰色系统与智能服务国际会议(2007 IEEE International Conference on Grey Systems and Intelligent Services)

会议地点: 南京

会议语种:英文

在线出版日期: 2007-11-18（万方平台首次上网日期，不代表论文的发表时间）