Hierarchy of Major Cities in Madhya Pradesh State in Central India from the Point of View of Distribution Systems of Nation-wide Companies in Detergent and Toiletries Industries
The nation-wide companies producing detergent and toiletries divided the whole country into four zones for the area marketing: North, West, South, and East. And a selling branch office has been established in the central city of each zone such as Dehli, Mumbai, Chennai, and Kolkata. In Madhya Pradesh State (MP), Indore or Bhopal is chosen as the location of area sales managers (ASM) under the supervision of Mumbai regional branch office. However, in the case of locating two ASMs by dividing MP into two areas, Indore and Jabalpur are selected for the location of ASMs. The former is assigned the western area and the latter the eastern area. Bhopal, the capital which is situated in the central area of MP, is not chosen in that case. That is, Indore tends to be preferred as the primary selling base to Bhopal. Furthermore, field officers are located by sub-region under the supervision of ASM. At this level, Gwalior is also chosen as the selling base of the north-west region of MP in addition to the above three cities. As for the regionalization of MP in the area marketing, the following four regions are recognized; Western (the central city: Indore), Central (Bhopal), North- western (Gwalior), and Eastern (Jabarpur) region.
Masateru HINO
Institute of Geography, Graduate School of Science, Tohoku University, Sendai, 980-8578, Japan
国际会议
广州
英文
139-148
2007-08-06（万方平台首次上网日期，不代表论文的发表时间）