A Study for Understanding E-commerce Adoption in Chinas Service SMEs from Web Usability Perspective

摘要：

Although Chinas economy still keeps the growth rapidly for the last decade, some researchers have been aware that China has to develop its service sectors if China wants to sustain this growth. However, researches on the adoption of ecommerce in Chinas service industry are still lack and limited so far. This research selects 494 small and medium enterprises (SMEs) in China, and finds that most of Chinas service SMEs is still at the earlier stage of adopting e-commerce and there is an obvious digital e-commerce divide between Western China and Eastern China. This paper believes that web usability is the core of ecommerce adoption and states that understanding China service SMEs adopting e-commerce must study web usability first.

关键词： contact links e-commerce adoption GDP service industry SMEs web usability

作者: Mingxuan Wu Qiudan Xing Li Zhang Li Dai Hongmei Du

作者单位: Faculty of Business & Informatics Central Queensland University Australia Faculty of Economics & Trade Xian Institute of Post and Telecommunications P.R.China School of International Business Shannxi Normal University P.R.China ZJCAN Zhenjiang, Jiangsu Province P.R.China Department of Economic Management Changzhou Institute of Engineering Technology P.R.China

会议类型: 国际会议

会议名称: 第三届IEEE无线通讯、网络技术暨移动计算国际会议

会议地点: 上海

会议语种:英文

在线出版日期: 2007-09-21（万方平台首次上网日期，不代表论文的发表时间）