Mechanism Analysis of E-commerce Trust Seal Promoting Website Sale
one of the important functions of e-commerce trust seal is promoting website sale. This paper mainly discuss the meaning and economy function of e-commerce trust seal and analyze the typical effect mechanism of e-commerce trust seal promoting website sale. We think that the trust of e-commerce website can be promoted by exposing trust seal in the website and attract the consumer forward in order to implement the business and extend the business size online.
E-commerce trust trust seal
Jiao Wan-tang
School of Management Henan University of Technology Zhengzhou ,China
国际会议
上海
英文
2007-09-21（万方平台首次上网日期，不代表论文的发表时间）