A Theoretical Analysis Framework of Customer Cluster Value of Dynamic B2C E-Commerce

摘要：

To calculate and evaluate the customer cluster value of dynamic B2C e-commerce, this paper analysises the relation of service consumption and customer cluster visit quantity based the customer behavior model graph, and the customer cluster value is researched based on the method, and a case study is introduced in the end.

关键词： B2C e-commerce customer relation management customer cluster value customer behavior model graph

作者: Jing Ranzhe Zhao Xibin Yu Jianwei

作者单位: School of Information Science and Technology Tsinghua University Beijing, China National Engineering Research Center for Enterprise Information Software, Suzhou Manufacturing Indus

会议类型: 国际会议

会议名称: 第三届IEEE无线通讯、网络技术暨移动计算国际会议

会议地点: 上海

会议语种:英文

在线出版日期: 2007-09-21（万方平台首次上网日期，不代表论文的发表时间）