Study on Trust Model Based on Field Theory in C2C Market
At present, there is some shortcoming at the online reputation mechanism for the C2C market, how to valuate the sellers credit level and provide trust evaluation service to the buyer is a hot study field. This paper, at first, presents a credit field model, which used the formula of Coulombs law for reference, takes the key factors on evaluating trust to replace the factors in the formula of Coulombs law, and constructs the trust field formula. The second, this paper presents a formula to calculate the trust strength about the seller, while the buyers would have trade with the seller. The end, the trust model base on field theory was verified by axioms of the trust knowledge.
Trust Model C2C Market Field Theory
GAO Jiao YANG Yue
Business and Trade Department Northeastern University at Qinhuangdao, NEUQ Qinhuangdao, China School of Management and Economics Beijing Institute of Technology, BIT Beijing, China
国际会议
上海
英文
2007-09-21（万方平台首次上网日期，不代表论文的发表时间）