The Influence of Product Knowledge on Online Purchase Intention on Creative Products: An Empirical Study

摘要：

Since the explosion and popularity of online purchasing, understanding which consumers use this new distribution channel to buy creative product (e.g. clothing) is an important question for e-commerce managers and consumer theorists. Based on the empirical literature, a new model was established by using product knowledge as the outside factor of Technology Acceptance Model (TAM). We focused on the validity of model and interrelations and influences between the variables. Conclusion and implications were discussed.

关键词： product knowledge purchase intention Technology Acceptance Model creative products

作者: Chen Pang Xiaofen Ji

作者单位: College of Fashion, Zhejiang Sci-tech University Hangzhou, Zhejiang, China School of Management, Zhejiang University College of Fashion, Zhejiang Sci-tech University Hangzhou,

会议类型: 国际会议

会议名称: 第三届IEEE无线通讯、网络技术暨移动计算国际会议

会议地点: 上海

会议语种:英文

在线出版日期: 2007-09-21（万方平台首次上网日期，不代表论文的发表时间）