An Innovative Solution for E-commerce Marketing: eTong
The eTong is an e-Commerce platform aimed at facilitating information exchange and electronic transactions among producers, suppliers and retailers by exploiting cost effective information technology. Through its innovative design, the eTong system replaces the complex intermediate sales links in distribution channels and integrates all the retailers to eTong to form a highly effective community. The producers - eTong - retailers model proposed by eTong is considered an innovative solution for traditional marketing and could potentially contribute to the enhancement of e-Commerce in China. This paper first addresses the background of eTong and its system solution. Then, we describe two test beds to demonstrate the application of eTong in tobacco and non-tobacco industries. At last, we conclude the paper with perspectives on future development of eTong and also the challenges it faces.
eTong e-Commerce platform marketing modes retailing innovative solution
Jian Meng Liyi Zhang
School of Information Management Wuhan University Wuhan 430072, P.R.China
国际会议
上海
英文
2007-09-21（万方平台首次上网日期，不代表论文的发表时间）