Study of Consumer Acceptance in E-commerce by Integrating Technology Acceptance Model with Task-Technology Fit Model

摘要：

The study of consumer acceptance in e-commerce is imperative to the success of e-commerce. This paper treats consumer e-commerce as a technology adoption process and evaluates two famous adoption model : TAM and TTF model. First gives an overview of the two models on e-commerce, and discusses the advancements of the integrating of the two models. Suggestions for future research on integrating TAM and TTF are finally given.

关键词： Technology Acceptance Model Task-Technology Fit E-commerce

作者: Jianjun Sun Qing Ke Ying Cheng

作者单位: Information Management Department Nanjing University Nanjing,China

会议类型: 国际会议

会议名称: 第三届IEEE无线通讯、网络技术暨移动计算国际会议

会议地点: 上海

会议语种:英文

在线出版日期: 2007-09-21（万方平台首次上网日期，不代表论文的发表时间）