Business Models and Implementations of M-Commerce: Case Studies and Future Research Issues

摘要：

This paper explores business model of mcommerce, based on a comprehensive literature review. Case study is used to illustrate successful m-commerce implementation in practice. Main problems as well as future research issues are presented and discussed finally.

关键词： M-Commerce Electronic Commerce Business Models

作者: Huang W. Qi L.Y. Dong L.H.

作者单位: College of Business, Ohio University, Ohio, USA Hubei University of Economics, Wuhan, Hubei, China

会议类型: 国际会议

会议名称: 第三届IEEE无线通讯、网络技术暨移动计算国际会议

会议地点: 上海

会议语种:英文

在线出版日期: 2007-09-21（万方平台首次上网日期，不代表论文的发表时间）