Outsourcing for achieving mass customization in service operations:lessons from the “smaller kitchen strategy in Chinese catering services

摘要：

The paper aimed to reveal key issues of outsourcing in service mass customization based on a case study in Chinese catering service industry. It firstly justified that outsourcing served as a an important facilitator in delivering mass customized services by increasing efficiency and reducing costs due to the expertise developed along the supply chain. It then pointed out the functions/business to be outsourced in mass customization which should be non-cored and helpful to utilize expertise and avoid risks. Moreover the impacts of the service feature of simultaneity on outsourcing were also discussed. Suggestions for future researches were finally presented

关键词： Mass customization Services Outsourcing Supply chain

作者: Jue Chen Yunhong Hao

作者单位: The Tourism School Zhejiang Gongshang University Hangzhou,China School of Business Administration, Zhejiang Gongshang University Hangzhou,China

会议类型: 国际会议

会议名称: 第三届IEEE无线通讯、网络技术暨移动计算国际会议

会议地点: 上海

会议语种:英文

在线出版日期: 2007-09-21（万方平台首次上网日期，不代表论文的发表时间）