Internet Visibility of Localized Websites of Twelve Global Brands in Japan, Korea and Hong Kong: An Evaluation with Web Impact Factor (WIF)
The localized websites of twelve global brands were evaluated via Web Impact Factor (WIF), a measurement of the number of inlinking pages in a website divided by the number of indexed pages of that website in the databases of a search engine. The highest and the lowest WIF, and the mean WIF were identified and compared for each of the twelve global brands to reveal their visibility and impact on the Internet. The WIF of the brand websites was also compared between six pair of direct competitors in six industries. No correlation was found between the rank of a global brand and the value of its websites WIF.
Global Brand Internet Visibility Localized Website Search Engine Web Impact Factor (WIF)
Shaoyi He
California State University, San Marcos San Marcos, CA 92096, USA
国际会议
上海
英文
2007-09-21（万方平台首次上网日期，不代表论文的发表时间）