Web Credibility and Stickiness of Content Web Sites
This research-in-progress paper investigates what makes users of content web sites stick to these sites. Realizing that information on the content web site is the product being offered, we integrate the view that web is a medium with customer royalty and customer retention literature. Drawing from social presence theory, social response theory, customer retention literature, and information systems success literature, we propose that usability, information quality, web credibility, and emotional satisfaction are antecedents to web stickiness. We further investigate the relationship between social presence and emotional satisfaction and propose that online features such as Q&A, discussion forums, message boards, self-test, personalization, and image improve emotional satisfaction through improved social presence perception. We plan to test our results using health information web sites.
social presence web credibility web stickiness emotioal satisfaction
Zhiping Walter
The Business School University of Colorado at Denver and HSC Denver, CO USA
国际会议
上海
英文
2007-09-21（万方平台首次上网日期，不代表论文的发表时间）