Value Proposition of Mobile Instant Messaging
The popularity of instant messaging (IM) has escalated dramatically in recent years. This service is becoming more prolific not merely due to the convenience of the instant communication it offers, but the increased deployment of broadband has led to a rise in the availability of movies, music ,and other media for download. The use of IM on the move enables location-based services by making use of the current position of a user. To further add value to the use of mobile IM (MIM), the deployment of bots as interactive agents that respond to IM requests appeal to users. This paper evaluates the market potential of IM and bots as the next big thing in messaging on the move. The paper also looks into user segmentation and target markets, competitors in the field, factors spurring the growth of MIM and discusses a number of usage scenarios.
message systems mobile communication context aware
Chin Chin Wong Simon Hoh Pang Leang Hiew
British Telecommunications (Asian Research Centre) 1B-17, Plaza Sentral, Jalan Stesen Sentral 5, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Malaysia
国际会议
上海
英文
2007-09-21（万方平台首次上网日期，不代表论文的发表时间）