Developing Measures of Customerization Capabilities for Value Co-creation with Customers
Researchers and managers increasingly view the value co-creation with customers as a critical way to gain sustainable competitive advantages. However, in a search for this new competitive strategy, the literature on value co-creation largely overlooked methodological issues such as measurement. Using empirical data collected in the middle of China, this study provides the first empirical examination into the measures of the unique competence in a co-creation system. The measures satisfy key measurement criteria including unidimensionality, convergent validity, discriminant validity, and reliability. The results of this study evidence that the competitive advantages generated from co-creation with customers are significantly different from those generated from traditionally isolated value creation system. The empirical evidence also supports the logic of co-creation system that customer interaction may generate benefits for firms across industries.
Customer participation Mass customization Multi-dimensional scaling Value co-creation system
Xiang ZHANG Rong-qiu CHEN Li LI
School of Management and Economics, Beijing Institute of Technology, P.R.China, 100081 School of Management, Huazhong University of Science and Technology, P.R.China, 430074
国际会议
上海
英文
2007-09-21（万方平台首次上网日期，不代表论文的发表时间）