Application of Customer Resource Management in Agricultural Development Bank of China

摘要：

As foreign banks application get nod in china, better financial service from these banks gives local lenders unprecedented competitions and challenges. As a financial institution under the direct leadership of the State Council, the Agriculture Development bank of China (ADBC) has the responsibility of implementing the policies of the governments while running business management. Given the ever-increasing competition for every consumer dollar, attaching importance to the management of customer resource will be an essential part of todays financial business for ADBC and the implementation of the Customer Resource Management based on Data Mining can be used to strictly separate policy from commercial business, strengthen internal control, prevent and control credit risks, reduce operating cost, offer efficient mechanism and obtain strong sustainability.

关键词： Agricultural Development Bank of China (ADBC) Customer Resource Management (CRM) Data Mining

作者: Shuxiang Liu Jinzhong Ge

作者单位: Weifang Branch, Shouguang Branch, Agricultural Development Bank of China, Weifang, Shouguang, China

会议类型: 国际会议

会议名称: 第三届IEEE无线通讯、网络技术暨移动计算国际会议

会议地点: 上海

会议语种:英文

在线出版日期: 2007-09-21（万方平台首次上网日期，不代表论文的发表时间）