Why Do Chinese Users Use Pirated Software: An Integrative Perspective?
From an integrative perspective, this study examines the effects of various factors on software users piracy behavioral intention. The results indicate that piracy behavioral intention of different groups of users is influenced by different factors in China. Common users piratical behavior intention is subjected to subjective norm, while that of professional users is affected by perceived behavioral control, and Firm users are mostly influenced by both punishment factors and perceived behavior control. It also finds that the intention of these three groups is influenced by attitude, but does not respond to the price of the legal software, which suggests Chinese users would never care about the price of legal software. The study provides useful information to resolve software piracy in China.
Chinese Users Pirated Software Individual Users Firm Users
Minxue Huang Huawei Zhu Maohong Liu
Economic and Management School Wuhan University, Wuhan City, P.R. China Guanghua Management School Peking University, Beijing City, P.R. China City Construction School Wuhan University of Science and Technology, Wuhan City, P.R. China
国际会议
上海
英文
2007-09-21（万方平台首次上网日期，不代表论文的发表时间）