Corporate Blogging and Firm Performance: an Empirical Study

摘要：

Applying the theory of user involvement, we argue that the emergence of corporate Blogs creates new opportunity for companies to interact with customers in the product development process. We then propose that companies that have adopted corporate Blogs will show superior financial performance. Using data collected from Fortune 500 Business Blogging Wiki, we provide empirical evidence to show that Blogging firms normally have a better financial performance than their industry peer firms. After controlling previous financial performance, we show that corporate Blogs are positively associated with future profitability and are negatively associated with future costs.

关键词： Blog Firm Performance User Involvement

作者: Daniel Chen Nan Hu Ling Liu

作者单位: M.J. Neeley School of Business Texas Christian University Fort Worth, TX, USA School of Information Systems Singapore Management University Singapore School of Management University of Texas at Dallas Richardson, TX, USA

会议类型: 国际会议

会议名称: 第三届IEEE无线通讯、网络技术暨移动计算国际会议

会议地点: 上海

会议语种:英文

在线出版日期: 2007-09-21（万方平台首次上网日期，不代表论文的发表时间）