Double Dimension Control Method for Performance Measurement on R&D Process
As the Research and Development (R&D) process indeed is a kind of parallel and staggered activities between technology and marketing, and based on the research of Paul Schumann and Derek Ransley and Donna Prestwood 1, this paper proposes the double dimension control method for performance measurement on R&D process. First, the dissertation introduces the advantage of this method. Then, it illustrates the principal and framework of the method. Finally, as the performance measurement generally needs the indicators to evaluate performance, it designs the performance indicators and management procedure for the application of this new approach.
R&D process technology and marketing double dimension control performance measurement indicators.
Haisheng Chen Jinhua Chen Shandan Li ZeWei
Department of Business and Administration South China University of Technology (SCUT) Guangzhou City, China
国际会议
上海
英文
2007-09-21(万方平台首次上网日期,不代表论文的发表时间)