Messaging Media Perceptions and Preferences: A Pilot Study in Two Distinct Cultures
This study empirically examines university students perceptions and their views of when they adopt Instant Messaging (IM) and Short Messaging Service (SMS) and how they perceive and prefer these two media, in conjunction with other media (face-to-face, telephone, and email), in their university learning activities across two different cultural contexts: Australian university and Chinese university. The overall results of this study support some aspects of media richness theory. Although IM is perceived to be richer than email, it is not perceived to be the most popular medium for any situation. Data also demonstrate cultural differences in media perceptions of and preferences for new media. Specifically, Australian students have higher preference for email than their Chinese counterparts and Australian students also perceive SMS as leaner in terms of medium richness and have less preference for SMS than their Chinese counterparts.
IM SMS media preference cross-cultural study
Zixiu Guo Felix B. Tan Tim Turner Huizhong Xu
The University of New South Wales Sydney, Australia Auckland University of Technology Auckland, New Zealand ADFA@The University of New South Wales Canberra, Australia Fudan University Shanghai, China
国际会议
上海
英文
2007-09-21（万方平台首次上网日期，不代表论文的发表时间）