Pricing Decision for Two Differentiated Products

摘要：

The traditional newsvendor problems is extended to a more realistic structural features: market demand that is sensitive to the selling prices of two differentiated products, direct competition in the marketplace, and multiechelon interaction. Detailedly, one manufacturer who produces two differentiated products, and sells the two products to two different competitive retailers, and the two retailers then sell the two products to end consumer where consumer demand for each product is stochastic. Using game-theoretical approach, in the Manufacturer Stackelberg game case, the decisions on the retail prices and order quantities of two products for the two different retailers and the decisions on the wholesales prices of two products for the manufacturer are explored.

关键词： Game theory pricing decision differentiated product

作者: Jie Wei Jing Zhao

作者单位: Department of Basic Sciences, Military Traf.c Institute, Tianjin, 300161, China School of Science, Tianjin Polytechnic University, Tianjin, 300160, China

会议类型: 国际会议

会议名称: 2007 IEEE International Conference on Automation and Lofistics

会议地点: 山东济南

会议语种:英文

在线出版日期: 2007-08-18（万方平台首次上网日期，不代表论文的发表时间）