Preference of High-Performance Fabric Attributes through Conjoint Analysis
Conjoint analysis is a method for measuring and modeling consumer preferences for multiattribute alternatives. This research focused on determining the preferred high-performance fabrics for a mountaineering jacket to identify those fabric attributes best suited to the consumers needs. A conjoint analysis was conducted using 120 samples taken from mountaineering club members including university students and amateur hikers, who ranked their preferences in the selection of a hypothetical jacket based on the profiles derived from an orthogonal design. Our results show that the water/windproof attribute was the most important in choosing a hypothetical jacket (27.6％), followed by price (24.9％), breathability/comfort (24.8％), durability (18.1％), and weight (4.6％). The ideal jacket profile for 17 hypothetical jackets was one with heavy and provided excellent durability, excellent breathability/comfort, excellent water/windproofing, and cost US$100-300.
Eui Kyung Roh Seong Hun Kim
Department of Fiber & Polymer Engineering, Hanyang University, Sungdong-gu, Seoul, 133-791, Korea
国际会议
苏州
英文
218-220
2007-09-13（万方平台首次上网日期，不代表论文的发表时间）