Imitating (Mimetic) and Value of Luxury Brand Pret-a-Porter
The consumer in Tokyo has a high buying intention for imports (Luxury Brand) from Europe. The silk apparel (=pret-a-porter including the silk material) is estimated to be 10％ of the Luxury Brand apparel. On the other hand, the production area of the silk product is stagnating now. Then, the theme is assumed to be feasibility of the silk apparel business in Japan. It is examined from technical & management aspect. The industrialist of Paris Milan doesnt give the appreciation to the Tokyo pret-a-porter. The cause of the slump is in not designers ability but no efficacy of the company scale. Moreover, it is effective for the product design to imitate a preceding mode product when presuming from the history of the east and west exchange of the Chinese greenware and raw silk. The bench mark of the design was in thorough imitating (=mimetic) from the examination of a certain Paris deployment failure case that ended in the loss of billions of yen. Moreover, Management Kansei (=sensitive) of Bernard Arnault (=LVMH) gives a lot of suggestions of the calculation of the Luxury Brand. It is important that the business scheme that calls in the investment capital is insufficient in the silk apparel business.
Luxury Brand Silk Apparel Luxury Brand Paris Milan Tokyo Shanghai Silk Apparel Scale Inefficiency (Bureaucracy) Imitating (Mimetic) Fashion Business
Tsuyoshi Otani Kazuko Ikeda Kanji Kajiwara Masayuki Takatera Hideaki Morikawa
Faculty of Textile science and technology, Shinshu University 3-15-1 Tokida Ueda-city Nagano 3868567, Japan
国际会议
苏州
英文
431-436
2007-09-13（万方平台首次上网日期，不代表论文的发表时间）