The Influence of Lifestyle on Clothing Consumption

摘要：

The influences of lifestyle on clothing consumption were discussed in this paper. Individual interviews on lifestyle and clothing consumption were conducted for the selected representative consumers. Six categories of consumers were identified on the analysis of the interviews regard to their lifestyle in terms of fashion seekers, health advocators, finance upholders, achievement pursuers, family lovers and life wanders. The lifestyle characteristics of consumer categories were obtained on the basis of investigation. The behavior differences of clothing consumption among consumer categories were compared and analyzed. The lifestyle oriented clothing marketing strategies could be proposed on the results of this study.

关键词： Clothing Lifestyle Clothing consumption

作者: Jing ZHANG Yan CHEN Lichuan WANG

作者单位: Dept. of Clothing Design & Engineering, Soochow University, P. R. China 178＃ Ganjiang East road

会议类型: 国际会议

会议名称: 第六届中国国际丝绸会议暨第二届国际纺织高层论坛(The 6th China International Silk Conference and The 2nd International Textile Forum)

会议地点: 苏州

会议语种:英文

页码: 437-441

在线出版日期: 2007-09-13（万方平台首次上网日期，不代表论文的发表时间）