Uncertain Demand and optimal offer in a Retail Channel

摘要：

We consider a manufacturer introducing a new product into a retail channel facing uncertain demand, and formulate the mechanism that manufacture and retailer used to estimate the market demand. By constructing a multistage game to study the manufacturer how to make an optimal offer of slotting allowances, wholesale price and promotion budget, we show that the key forces contributing to manufacture offering slotting allowance are the uncertainty about market demand. This study also proof that manufacturer uses wholesale price and promotion budget to signal information.

关键词： Slotting Allowances Uncertainty Multistage Game Constrained Optimization Problem

作者: Xing-zhou Zhang

作者单位: Institute of Systems Engineering, Dalian University of Technology, Dalian, China 116024

会议类型: 国际会议

会议名称: 第二届中国对策论及其应用国际学术会议(The Second International Conference on Game Theory and Applications)

会议地点: 青岛

会议语种:英文

页码: 293-296

在线出版日期: 2007-09-17（万方平台首次上网日期，不代表论文的发表时间）