Research on the Marketing System of National Geopark
As a high-grade tourism resource, Chinese national geopark holds an important position in tourism industry. The establishment of national geoparks marketing system will enhance the visibility and identity, achieve sustainable development and maximize brand effect. Therefore, building up the marketing system is an impactful way to prosper Chinese national geoparks, and development, including accurate market positioning, strong marketing organizations, innovative tourism products, suitable marketing strategies, as well as various marketing channels.
National geopark Marketing system Brand effect Sustainable development
Liu Jing Gao Hailian Chen Xiaowei
China University of Geosciences, Beijing 100083, China
国际会议
第二届国际地质公园发展研讨会(The Second Onternational Symposium on Development Within Geoparks)
北京
英文
294-300
2007-06-12（万方平台首次上网日期，不代表论文的发表时间）