Study on customer knowledge integration in enterprise

摘要：

Customer knowledge has been an important resource of enterprise. Therefore, in order to develop continuously, enterprise must use customer knowledge and then integrate customer knowledge. This paper analyzes the meaning and classification of customer knowledge, discusses the models of customer knowledge integration, and then mechanisms that can facilitate customer knowledge integration are put forward, that are, identify right customers, share customer knowledge and make effective communication.

关键词： Customer knowledge Knowledge integration Mechanism

作者: Juan-Ru Wang Song-zheng Zhao

作者单位: School of Management, Northwestern Polytechnical University, Xian 710072, China

会议类型: 国际会议

会议名称: 第13届海峡两岸信息管理发展与策略学术研讨会(13th Cross-Strait Academic Conference on Development & Strategies of Internation Management)

会议地点: 北京

会议语种:英文

页码: 29-32

在线出版日期: 2007-08-18（万方平台首次上网日期，不代表论文的发表时间）