Study of Mass Customizations Application in Firms and the Relevant Management Innovation

摘要：

The paper will explore the management innovations of firm aroused by the transition to Mass Customization, which is considered as the promising business strategy in the near future. Based on the analysis for the emerging background and the system characteristics of Mass Customization, the paper analysis the key success factors for Mass Customization, which could be seen as a schema of the systemic innovation for firms strategic transition to Mass Customization. It includes three parts and trends of management innovation: Marketing Innovation; Operation Management and R & D Management innovation

关键词： Mass Customization Management Innovation Information Management

作者: Ke qin Xiao Ding Minglei Yue Jin

作者单位: School of Management, HeBei University of Technology, P. R. China, 300130 TangShan Gear Group Co., L School of Management, HeBei University of Technology, P. R. China, 300130

会议类型: 国际会议

会议名称: 第13届海峡两岸信息管理发展与策略学术研讨会(13th Cross-Strait Academic Conference on Development & Strategies of Internation Management)

会议地点: 北京

会议语种:英文

页码: 37-41

在线出版日期: 2007-08-18（万方平台首次上网日期，不代表论文的发表时间）