A Research Note on the Practical 10Ps for Internet Marketing
Although the problems of many dot.com companies, the internet is here to stay. E-commerce can bring advantages to every business, and there are few large corporations today that do not have e-business initiatives. However, creating a website is only the beginning and will not guarantee a flow of visitors, new business and satisfied customers. This research note pointed out the practical but critical 10Ps of internet marketing. It shows that many large companies have a very ineffective internet presence and show a lack of understanding of how to market effectively via the internet. This insight introduces a proven ten point strategy that distils the lessons from successful internet strategies.
10Ps Internet marketing
Matthew Tingchi Liu Michael Chuan Pang
Faculty of Management and Administration Macau University of Science and Technology, Macau
国际会议
北京
英文
42-47
2007-08-18（万方平台首次上网日期，不代表论文的发表时间）