How to Implement CRM Marketing in Modern Enterprises

摘要：

The CRM marketing, namely customer relationship management, is a kind of brand-new management idea, which comes from the customer-central pattern. By providing sales, marketing and service department and employee with comprehensive and individual customer information, it forms the one-to-one marketing method, strengthens the dynamic management of customers so as to enhance the customers loyalty.

关键词： CRM One-to-one marketing Database marketing

作者: Jihong Shao Yang Liu

作者单位: School of Management Hubei University of Technology, Wuhan, P. R. China, 430068

会议类型: 国际会议

会议名称: 第13届海峡两岸信息管理发展与策略学术研讨会(13th Cross-Strait Academic Conference on Development & Strategies of Internation Management)

会议地点: 北京

会议语种:英文

页码: 147-151

在线出版日期: 2007-08-18（万方平台首次上网日期，不代表论文的发表时间）