Temporary or Permanent: the Vertical Integration Strategy of Chinas Apparel Industry Leader, Youngor

摘要：

While the tendency of Concentration and Specialization is becoming popular and widely accepted by the industry, Youngor, Chinas apparel industry leader, is taking active steps to explore upstream and downstream within the apparel industry. By adopting vertical integration strategy, Youngor makes a great investment on the establishment of a solid demand and supply chain, including fabrics, apparel, national wide distribution and retail network. This paper aims at the development process of Youngor and analyzes its vertiacal integration strategy. Youngors strategy will change with environment changing.

关键词： Vertical integration Strategy Supply Chain Management Information Technology/Information System Mass Customization Fabrics and Apparel

作者: Lihua Xiao Rencheng Tong Yongsheng Nan Qiguo Gong Yifang Zhu

作者单位: Management School, Graduate School of Chinese Academy of Sciences, Beijing, 100080, China Cranfield Centre for Logistics and Supply Chain Management, School of Management, Cranfield Universi

会议类型: 国际会议

会议名称: 第13届海峡两岸信息管理发展与策略学术研讨会(13th Cross-Strait Academic Conference on Development & Strategies of Internation Management)

会议地点: 北京

会议语种:英文

页码: 192-202

在线出版日期: 2007-08-18（万方平台首次上网日期，不代表论文的发表时间）