The Online Customer Service in China: A Case Study
This paper is a research on the online customer service in China so as to help foreign enterprises to improve their online customer service and the competitiveness of their online sales in China. Through the analytical study, this paper summarizes the problems facing both Chinese and foreign online customer service providers. And through case study and comparative study, this paper finds the specific problems facing foreign companies when they conduct the e-commerce in China, and puts forward the localization and innovation solutions to help the foreign companies to adapt to the Chinese business environment and avoid the same mistakes.
online customer service comparative study localization innovation
Li-Ying Ding Xin-Ren Bao Li-Li Ding
School of Management and School of Foreign Languages Dong Hua University, Shanghai Fisheries University, P. R. China, 200051
国际会议
北京
英文
314-318
2007-08-18（万方平台首次上网日期，不代表论文的发表时间）