Business Module Comparison between SINA and SOHU
Sina (Nasdaq: SINA) and Sohu (Nasdaq: SOHU) are the first tier web portals in China. They are now acting as the leading online media companies and value added service providers (VAS) for China and for Chinese communities worldwide. In order to be profitable and make the profitability sustainable, they have diversified their business into many other fields, such as selling online advertisements, mobile value-added services, online games, E-Commerce etc. Each company, however, has a different strategy in their business module and this makes quite a difference in the revenue constitution for each company. What are the major reasons for those different choices? What are the advantages and disadvantages of these different business modules? And how about the trends? The objective of this study is to discuss the issues related to the business modules that have been typically adopted by the portal companies in China. An in depth investigation of business module differentiation will be made through the analysis of the top two local web portals. The trends of a portal company in China will be discussed finally.
Business module Portal Comparison
Zhu Bing
Department of Information Systems School of Economics & Management Beijing Jiaotong University
国际会议
北京
英文
390-394
2007-08-18（万方平台首次上网日期，不代表论文的发表时间）