Marketing Audit Model of Chinese Enterprises and the Model to Solve Its Sensitive Problems
This paper gives a Chinese enterprises marketing audit model based on the marketing characteristics of Chinese enterprises. In the same time, a random variables sum model based on the standard normal distribution function is given to solve the sensitive problems in the process of marketing audit. This paper also provides an analysis of an example. The results showed that this Chinese enterprises marketing audit model is more suitable to the condition of Chinese market and the random variables sum model can reduce the respondents worry effectively and improve the accuracy of the information.
Marketing audit Chinese enterprises Sensitive problems Random variable sum model Standard normal distribution
Cheng Che Shou-lian Tang
Beijing University of Posts and Telecommunication, P. R. China, 100876
国际会议
北京
英文
625-628
2007-08-18（万方平台首次上网日期，不代表论文的发表时间）