Empirical Studies on First-mover Advantages of Online Game Enterprises
Basing on the theory of first-mover advantage of network economy, this paper analyzes Internet enterprises source and the constitution of first- mover advantage in the environment of online game, and inquires into the problems of first-mover advantage in Shanda and Netease, then discusses the strategies of their obtaining first-mover advantage. The Research demonstrates that there exists entry order effect in network game industry and content innovation of online game is the key factor to obtain and maintain the first-mover advantage of online game industry.
Online Game Network Effect First-mover Advantage
Yingzi Xiong Aiyong Wang Zhenyu Liu Ying Yi
School of Management, Xiamen University, Xiamen, P. R. China, 361005 Business School, Shihezi University, Wujiaqu, P. R. China, 831300
国际会议
北京
英文
803-808
2007-08-18（万方平台首次上网日期，不代表论文的发表时间）