Use and application of the PAD scale in the study of colour emotion
This study concerns the affective impact of the colour and appearance of materials in the self reported emotional responses of groups of observers. A comparison will be made between the use of the Pleasure Arousal Dominance (PAD) Scale and the more commonly used Colour Emotion Scale (Nobbs, 1997 and 2004 and Ou, 2004). This paper reports on the development and use of the PAD Scale for assessing observer response to single colours in controlled conditions. An aim of the study reported here is the assessment of the usefulness of the PAD Scale in studies of Colour Emotion.
Colour Colour Emotion PAD Scale Pleasure Arousal Dominance Scale
A. M. Bamford J. H. Nobbs
Department of Colour and Polymer Chemistry, University of Leeds,Leeds,LS2 9JT,United Kingdom Department of Colour and Polymer Chemistry,University of Leeds, Leeds, LS2 9JT,United Kingdom
国际会议
杭州
英文
29-32
2007-07-12（万方平台首次上网日期，不代表论文的发表时间）