The contribution of CI colours for the brand identities of companies

摘要：

The aim of this research is to know how the images which a colour gives customers influence companys construction of their own brand identity. To know that, in this research, there had some questionnaires and a visual assessment, and also collected real CI (Corporate Identity) colour from company web site. With the results of these researches, it was discussed about the relations between companys brand identity and customers image with colours.

关键词： Colour marketing CI colour Colour association

作者: Fumi Ide Tetsuya Sato Aran Hansuebsai

作者单位: Graduate School of Science and Technology, Kyoto Institute of Technology, Matsugasaki,Sakyo-ku, Kyot Graduate School of Science and Technology, Kyoto Institute of Technology,Matsugasaki, Sakyo-ku, Kyot Faculty of Science, Chulalongkorn University, Payathai Rd,Bangkok 10330 Thailand

会议类型: 国际会议

会议名称: 国际颜色学会(AIC)2007学术年会

会议地点: 杭州

会议语种:英文

页码: 266-268

在线出版日期: 2007-07-12（万方平台首次上网日期，不代表论文的发表时间）