The Impact of Factors of Market and Technology on the Decision about Technology Innovation Investment
The appearance order of technologies with different quality and level is affected by market preference, the differences in product quality and develop cost between two technologies or products. With considering factors of market preference, the differences in product quality, and develop cost, this paper constructs real options model to analyzes the equilibrium of investment strategy of two competing firms who are asymmetric in product quality and technology level, and to investigate the investment interval between two firms. This study explains the phenomena of PAS （Personal Access Phone System）from point view of technology innovation.
Technology innovation Real Options Game equilibrium
DENG Guang-jun ZENG Yong
School of Management , University of Electronic Science and Technology of China, Chengdu 610054
国际会议
西安
英文
2006-07-17（万方平台首次上网日期，不代表论文的发表时间）