On Appropriation of Affective Resources on Advertising Market

摘要：

Advertising is an important method for enterprises to carry out market popularizing in modern competitions. More and more advertising producers begin to pay attention to peculating the affective force of the consumers. They want to move the consumers and arouse their sympathy in order to achieve their goals by means of exerting the affective force of their brands, as well as describing the functions and notions of their products.

关键词： advertising market affective resource Appropriation

作者: Cao Jihua

作者单位: Guilin university of electronic technology Guilin Guangxi, 541004

会议类型: 国际会议

会议名称: 2006年工业设计国际会议暨第11届中国工业设计年会(2006 International Confernece in Industrial Design & The 11th China Industrial Design Annual Meeting)

会议地点: 杭州

会议语种:英文

页码: 13-15

在线出版日期: 2006-11-18（万方平台首次上网日期，不代表论文的发表时间）