Application of Metaphorical Semeiotics in ID
With the rapid development of science and technology, especially the broad-based information technology, we have turned the industrial society into information society. Under the background of this new era, peoples life style, demand and value idea are having great change, which affects directly the variety and extension of the industrial designs category and scope. Therefore, the designers begin to pay more attention to the amenity and emotion of products in the design field. The products spiritual function is more and more important on the base of the practical function. So the metaphor, as one kind of extremely universal and diverse way to express emotion, plays a significant role in design. At the same time, the science and technology also supplies designers more metaphorical design space. This article aims to discuss how to apply metaphorical semeioties to indicate the abundant emotional characteristic of products in industrial design.
Information society Metaphor Product semantics Connotation meaning Denotation meaning
Duan Jinjuan Zuo Tiefeng
School of Mechanical and Electronic Engineering, Tianjin Polytechnic University, 300160
国际会议
杭州
英文
50-53
2006-11-18（万方平台首次上网日期，不代表论文的发表时间）