Thinking of the Native Culture of Product Design
With the arrival of the era of knowledge-driven economy, the culture, enterprise, cultural and economic interdynamic relation are closer, the strength of culture is more outstanding. The products that enterprises produce not merely have a certain use value, pay attention to the development of the cultural added value of the products more and more, combine use value, cultural value and aesthetic value together, stress the humanized content in the products, the demands of the ones that meet what people increase day by day physiologically and psychology. Explore ones own culture, research ones own culture, value of developing ones own culture, and incorporate it in the product designs of enterprises creatively, enrich the cultural intension of the products, it is a magic weapon of promoting the additional value of the culture of the products. The future enterprise competition will be a competition of the culture.
Corporate culture Culture of the products Culture of native country
Chen Xu
Guilin University of Electronic Technology, 541004
国际会议
杭州
英文
187-191
2006-11-18（万方平台首次上网日期，不代表论文的发表时间）