An Analysis of Enterprise-customer Based Path Development and Factor Constitution of Brand Equity

摘要：

Academic research on the path development of brand equity so far is not abundant. This article brings up three theoretical frameworks of path development of brand equity. It looks into the interaction of enterprizes and customers, and analyzes the structure of path development of brand equity and its life cycle, which has a far-reaching impact on the brand equity construction of Chinese enterprizes.

作者: WEI Haiying

作者单位: Marketing Department, Business School, Jinan University Guangzhou ,China, 510632

会议类型: 国际会议

会议名称: 第三届国际脉冲动力系统及应用学术会议

会议地点: 青岛

会议语种:英文

在线出版日期: 2006-07-21（万方平台首次上网日期，不代表论文的发表时间）