Customer Loyalty and Continuity Management With Data Mining
The increasing ability of information systems to support the customer management and the analysis of the customer inventory movement are important for customer loyalty and customer retention. This paper describes a data mining process to achieve key customer management objectives in a telecommunication company. The analysis requires the data analysis based on the loyalty schema, discovering the important attributes of the valuable/loyalty customers. In this paper, we show how data mining is used to identify these kinds of characteristics in a telecommunication company.
Data mining CRM Customer loyalty Log data analysis
Xiaolong Zhang Tetsuo Narita
School of Computer Science and Technology, Wuhan University of Science and Technology, Wuhan, China IBM-Japan Application Solution Co. Ltd. Kanagawa, 210-8550 Japan
国际会议
2006现代科技国际研讨会(The International Workshop on Modern Science and Technology in 2006)
北京
英文
415-419
2006-04-01（万方平台首次上网日期，不代表论文的发表时间）