THE USERS AESTHETIC PREFERENCE OF COGNITIVE STYLE IN MOBILE INTERACTION
(0) The users aesthetic preference of cognitive style (APCS) plays an important role in human-computer interaction. It decides the interaction attitude and usage experience of the whole interaction. This article, by introducing the methods of Kansei Engineer and Cognitive Psychology, makes an experiment to explore the APCS of mobile devices interface. Experimental results show that it is an integration of the five main factors, Visual Effect Factor (VEF), Emotion Factor (EF), Imagination Factor (IGF), Innovation Factor (IF), and Historical Factor (HF). These factors are affected by icons, interface layout, feedback mode and information representation. Design representation and feedback mode influence VEF mainly; feedback mode affects EF only; IGF is related to layout and feedback mode mainly; IF is affected by icons, layout and feedback mode equally; and layout and feedback mode affect HF conjointly.
Cognitive Style Aesthetic Preference Mobile Interaction Aesthetic Attention Kansei Engineering
TIAN LEI YING YANG
Institute of Modern Industrial Design, College of Computer Science and Technology, Zhejiang University Hangzhou, 310027, China
国际会议
开封
英文
500-507
2006-10-15（万方平台首次上网日期，不代表论文的发表时间）