Application of Software Agent to e-Commerce Consumer Buying Support

摘要：

Facing the flood of information and increasing competitive environment, the e-Commerce seller must make its software facility more customer-oriented, more intelligent, and build one-to-one marketing. A new e-Commerce model is presented to support consumer buying decision making. Some new intelligent technologies like software agent, neural computing, Analytical Hierarchy Process, data mining are used. Some application testing results prove the algorithms efficiency and the models practicality.

关键词： e-Commerce One-to-One Software Agent Neural Computing Analytical Hierarchy Process Data Mining.

作者: Shuang ZHANG Qinghe HU Dingwei WANG

作者单位: Northeastern University, China

会议类型: 国际会议

会议名称: 2nd IEEE Conference on Industrial Electronics and Applications(ICIEA 2007)(第二届IEEE工业电子与应用国际会议)

会议地点: 哈尔滨

会议语种:英文

在线出版日期: 2007-05-23（万方平台首次上网日期，不代表论文的发表时间）